Discover
- Understand the business behind the brand.
- Explore the people, market and culture.
- Find the opportunity worth pursuing.
Selected work
Building brands with clarity, character and commercial purpose. 15+ years turning strategy into identities that work across packaging, print and digital touchpoints.
Selected recognition
A career measured in durable systems, international recognition and trust from design peers.
15Years in brand and visual design
100International design honors
10Selected jury appointments
50Successful brand
projects
projects
Awarded by
Red Dot · Graphis · International Design Awards · A’ Design Award · MUSE · Indigo · C2A · NY Product Design Awards · WOLDA · ICMA · LICC · C-IDEA · Best Brand Awards · Asia Design Prize
Selected to judge
Effie Awards US · A’ Design Award · MUSE Creative Awards · World Brand Design Society Awards · Wonder Global Design Awards · ADC Awards · Orpetron Web Design Awards · The Creative Circle · Curatone.art · Apexart
Featured interviews
Tradition Meets Innovation: The Design of Qichao An — Aesthetica MagazineAn Inspired Chat with Qichao An — Orlando VoyagerQichao An – Award-Winning Designer — ArtistCloseUpInterview with Qichao An — Indigo AwardBeyond Boundaries: Qichao An's Dual Triumph — ArtDailyMeet Qichao An — CanvasRebel
My Approach
SUPER FOCUS = SUPER BRAND
Every strong brand begins with a clear focus.
Define
- Clarify the brand’s position and focus.
- Shape a distinctive core idea.
- Set the principles for every decision.
Build
- Translate strategy into visual expression.
- Create identity, packaging and visual systems.
- Make every element work as one.
Activate
- Bring the brand to life across touchpoints.
- Build consistent physical and digital experiences.
- Create recognition through every interaction.